Graphics and Apparel
Generic Costume


T-shirt graphics, postcards, and advertisements for Generic Costume, one of New York's original downtown concept brands.

Now relocated to Los Angeles, GC creates simple, wearable clothing that favors idea-driven graphics and impeccably tailored garments.

Seasonal themes explored the intersections of leisure, travel, raquetsports, architecture, and electronic disco.

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All Content © 2006 Mark Owens / Life of the Mind.