Young Americans
2004 Choose or Lose Campaign
MTV News & Docs

May of '68 meets The Graduate in this national campaign for MTV News & Docs leading up to the 2004 US presidential election.

Subtitled "20 Million Loud," the campaign aimed to get 20 million voters under the age of 25 to turn out to the polls. A cast of twelve were multiplied to create a throng of enthusiastic Young Americans.

The entire campaign was created with the assistance of Mr. Wyeth Hansen, the Casual Aesthete.

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