MTV Winter Redesign
Seasonal Channel Packaging
MTV Neworks

Shot entirely on 33mm, this seasonal channel rebranding for MTV uses a color-coded system of bright, graphic set scenes and simple, blunt animations to organize various blocks of programming.

An updated PBS aesthetic and Herbie Hanckcok inspired soundtrack send up MTV's reputation for somewhat scandalous content.

Created with Assaf Cohen.
Thanks also to James Goggin.

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All Content © 2006 Mark Owens / Life of the Mind.